Digital Brand Building and Communications

At Rassak we help your company leverage the incredible power of digital media and technology to reach your business goals. Our work is results oriented and we always begin with understanding your objectives so we can deliver smart and creative solutions that make sense and yield the results you are looking for.

We have helped a broad range of customers from large multinationals (Nokia, Ricoh...) and highly successful startups that have helped put the 2.0 in web 2.0 (Slide, StumbleUpon...)

Let's talk about how we can help you!

areas of practice: Strategy | Creative Development | Integrated Production Services | Digital Media Distribution | Optimization

Strategy

At Rassak our goal is to help companies not just develop their digital media presence and profile but to ENGAGE with digital media. As consumers and B2B buyers alike shift their viewing and consuming habits at great speed to these new media channels we will design the digital media strategy to meet your company’s specific needs.

We offer a full range of services:

  • Training and coaching in digital media
  • Assessing needs, planning and allocating resources
  • Digital media strategy development and implementation
  • Content design/ development/ building/ branding
  • Leveraging digital distribution
areas of practice: Strategy | Creative Development | Integrated Production Services | Digital Media Distribution | Optimization

Creative Development

Message development, language, imagery, creativity --- these, when combined with optimal technical decisions and implementations --- are what form meaningful connections between companies and customers. Whether you require internal or external communications, a web site, social media content, a landing page, or an ad campaign ---- Rassak helps you express yourself with digital media.

areas of practice: Strategy | Creative Development | Integrated Production Services | Digital Media Distribution | Optimization

Integrated Production Services

We design and build the elements of your digital presence -- from simple, highly communicative landing pages and microsites to complex web sites; social media content; and digital ad creative and video. We are skilled at creating from scratch and at adapting your existing assets to new, digital media channels, thereby providing you with a highly cost-effective way of “recycling” your current content in a high impact way.

We produce Web sites, Social Media Content, Communities, Blogs, Digital Ad Creative and Digital Video

areas of practice: Strategy | Creative Development | Integrated Production Services | Digital Media Distribution | Optimization

Digital Media Distribution

Rassak are expert at getting messages OUT THERE. We get the right people to take notice of our clients in the right way. We will create a media distribution plan for you that integrates paid (e.g. .advertising) and unpaid (viral, social, PR) distribution strategies into a powerful whole. We work WITH your existing providers and you to ensure that you have an authentic interesting voice, are starting conversations, and getting people to take notice.

areas of practice: Strategy | Creative Development | Integrated Production Services | Digital Media Distribution | Optimization

Optimization

When your existing digital media properties and channels are already established but not working as well as they should be, we will help you figure it out and improve your results. Whether it’s as simple as increasing traffic to your web site, increasing conversion rates or improving your overall metrics, we will audit your current digital media program and give you the information and tools you need to better meet your business goals.

We do A/B and multivariate testing for web sites, email and social media content

team

Barak Kassar/Principal

profile:
challenger/creator/connector

online:
email
blog: everythingcommunicat.es

twitter/barakkassar


loves:
Kobi Shimoni, Hadag Nachash, Boing Boing

speaks:
Spanish (mas o menos)
Hebrew (k'tzat)

image

Barak Kassar is Principal and Creative Director at Rassak. He’s worked for over 20 years in different areas of media and marketing and has helped many companies shine through high density clutter. Prior to Rassak, Barak founded INBOXTV, a pioneering online video entertainment company, was VP Marketing and Business Development for CHOW.com (acquired by CNET/CBS), Senior Marketing Manager at Wink Communications (acquired by Liberty Media) and Marketing Manager at Ferris Research, an email technology research firm. He is quoted frequently in trade and international business media and has presented at prominent industry forums including the US National Association of Broadcasters (NAB), Digital Hollywood, SDForum and at the TED Global conference in July 2010.

Kassar has a BA from the University of California at Berkeley and an MBA from the University of California, Davis where he was an IMSEC exchange scholar at Rotterdam School of Management, Erasmus Universiteit. He serves on the advisory boards of new media companies TextMarks and Bixbe.com.

team

Dianna O'Doherty/Principal

profile:
collaborator/
problem-solver/
hand-holder/

contact:
+34.680.833.773
email

loves:
Craig / cava

speaks:
French
Spanish (slightly better than Barak)
Dianna O'Doherty

Dianna O’Doherty is Principal and Strategic Director at Rassak. She is responsible for overseeing business development, account, and project management. Prior to working in digital communications Dianna was an investment banker, working with Paribas Capital Markets in New York, London and Paris. She has worked in government in various capacities including Chief of Staff to the Canadian Minister of State Finance and Executive Assistant to the Canadian Minister of Defence. She holds an MBA in International Finance from the Université d’Ottawa and the École supérieure de commerce de Paris, and an undergraduate degree in Business Administration.

Active in many community service organizations, Dianna has served on several foundation and not-for-profit boards. She has a great interest in the field of education, and is currently President of the Foundation Board of the Benjamin Franklin International School in Barcelona.

 

team

Dylan Thomas/Digital Director

profile:
advocate/
fixer

contact:
+1.415.287.7656
email
twitter

loves:
photography
coffee
motorcycles

speaks:
Spanish (beg)
French (int)
Geek (fluent)
image

Dylan Thomas is Digital Director at Rassak and has domain expertise in digital and viral marketing, creative content, interactive production, digital production, creative technology and web design. He has been recognized with local and national advertising awards. At Rassak, Dylan has worked with a wide range of clients focused on their growth in the digital space and through digital media.

Previous experience includes Potrero Media Corporation and Siteworx where he worked in various areas of web presence development and optimization, search engine marketing, and lead generation. A graduate of the University of California, Los Angeles, Dylan has completed postgraduate work in Advertising and Art Direction. He is vice president of the ZeteKids children’s charity and has served on several non-profit committees.

\
team

Richard Lane/Financial Guru

expert:
Theatrical Swashbuckling

online:
email
academyofthesword.org

loves:
his wife
his dog
helping

speaks:
to the dog, mostly.
image

Richard has more than 20 years experience managing finance for large and small companies. He keeps the back office organized and helps Rassak grow.

Richard walks his dog Jordi every day in San Francisco's McLaren Park and estimates that, over the past several years, they have walked the equivalent of a trip from San Francisco to New York and back again. They're now heading out east once more.

By the way, if you're in need of a fight-choreographer for a film or play, contact Richard. He wrote the book on this art form.

team

The Cloud

RFID

Reuben Rude's illustration for Fringe Golf Magazine.

Some featured collaborators:

  • image Carl Mazer: ID / Packaging: Pizza Hut, Coors, Wacom.
  • image Heidi Yarger: Designer: Leapfrog, Gap, Target. (website)
  • Chris Faloyan: Web: Sony, Cisco, Accenture, Adobe
  • image Kirstin Mac Dougall: Ethnographer: UC, NBC, Microsoft
  • Reuben Reuben Rude: O'Neill Surf, Leapfrog, Newcastle Ale (website)
  • Sven Sven Wiederholt: Photographer / Strategist: Sprint, McKesson, Clorox website
  • Walt Morton: Creative Director: AOL, (website)
Clients

Select Engagements

Rassak's clients include a range of highly successful new media startups that have put the 2.0 in web 2.0 and large multinational companies--including Slide, StumbleUpon, Bigfix, Nokia and Ricoh Innovations.

 

Nokia is a Rassak client Ricoh Innovations is a Rassak client Frontier Communications is a Rassak client Advanta is a Rassak client BigFix is a Rassak client Home Data Guard is a Rassak client Presidio Health  is a Rassak client Slide is a Rassak client AirSet is a Rassak client Chow is a Rassak client Advertising Research Foundation is a Rassak client MediaMaster is a Rassak client Microsoft is a Rassak client Plum is a Rassak client PodTech is a Rassak client StumbleUpon is a Rassak client

Customers Talk

"Offered a creative jolt"
Dave Robbins,
CEO, BigFix, Inc.
"Combines incredible creativity, digital media and business savvy."
John McIntire
CEO KickLight
Stanford Research Institue (SRI)
"Fresh, creative"
Melinda White
SVP and GM of New Business Operations
Citizens Communications
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We could be anywhere. Check our profiles under "Team" for our personal contact info. (map)